B2B commerce, design systems, and AI — designed quietly, shipped to production.

I lead UX across enterprise B2B e-commerce, scaled design systems, and model-assisted product workflows — most recently at Waters Corporation, the world's largest scientific instruments company. A decade as a production front-end developer before that, which still shows up in how I work with engineering.

Read the Waters case study → See all work

$3M+

Revenue influenced by B2B checkout redesign

100+

Components in design system, used across 6 properties

~35%

Support load reduction via AI-assisted triage

Selected Work

A small, deliberate selection. I write up the projects I think other designers will actually learn something from — process, dead ends, the call I'd make differently.

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B2B Commerce Design Systems AI / ML 2017 — Present

Waters Corporation

Rebuilt the next generation of waters.com — a B2B e-commerce platform for scientific instruments — alongside a unified design system and an AI-powered triage layer for support.

+25%

Checkout conversion lift

−28%

Order-related support cases

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Brand Identity Web Small Business 2024

Riverwind Tree Farm

Identity and site for a choose-and-cut Christmas tree farm — a quiet, seasonal piece focused on warmth, wayfinding, and the small details of a family visit.

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Health & Wellness Web Intake Flow 2026

Behavior for Change

Marketing site and intake flow for a one-on-one health coaching practice. Designed to feel calmer than the category — fewer claims, more clarity, real onboarding.

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/ How I work

I believe the best design is quiet. It doesn't perform — it just works on the third Tuesday of the month, when no one is watching, when the user is tired and the network is bad. That's the bar.